Thursday, January 26, 2006

I'll have a grande discipleship, no whipped cream


So I was preparing a seminar last week. I had the elements that I wanted to cover in this day-long seminar, but was struggling to put it all in order and create a presentation that would use all of the elements in the right order and make it all work. Attempting to do this at home was not proving very fruitful, so I had the treat of going to Starbucks for a couple of hours to synthesize everything. It worked and I was able to pull the pieces together. But I was not entirely distraction-free even while sitting on comfortable furniture in the window of the Seattle coffee giant.
At the next table over, a new "partner" was having what I learned is known as his "first impression" meeting with the manager. The manager was one of those 20 something young women who give off kind of a 12-year old vibe because, for whatever reason, her parents put off the braces during her adolescence. She was not the most well-spoken person (maybe it was the braces) and at times, seemed way more nervous than the 20 something tight Tshirt wearing hipster that she was training. But even given that, she was presenting him with the wealth of information required for anyone training to make lattes and doing a decent job of it because of her apparent passion for Starbucks and because of the curriculum she was given to teach.

This indoctrination lasted the entire 2 hours that I was there. I kept expecting it to end, but on and on it went. Here are some tidbits from the exchange.

During this time, tight T hipster received no less than a dozen books, some of them short, pamphlet type things and some quite long pieces of literature. I would estimate that he had at least 3 hours of reading to complete.

One of the books was entitled: "The Little Green Book: Ways of Being." This, despite, being called little was one of the longer books he would need to read. It includes apparently, standards for behavior and the overarching principles that all "partners" assent to.

Another book was "The Green Pages." It's full of nuts and bolts, the manager said.

Something else was from the founder of Starbucks, Howard Schultz, who she described as "not only the founder, but that in his position as chairman and chief global strategist was still guiding the company to be what it ought to be."

At some point, they left their table and went into the back, I guess so the new barista could see some of what he would be reading about. They came back out and then she instructed him that while he was in the store reading (and I assume being paid for his training), he should just wear street clothes. Following this reading portion and only when he felt ready to do so should he don the black apron. Here's a quote from the manager: "When you put on the apron, you are communicating to customers and to other partners that you are ready to serve."

Not long before I left, a couple of regulars went up to the table and the husband said, "One of your first tasks is to remember customers’ names. I’m Bob, this is Pat. We’ll be back to check on you later.”

The manager told him he would be assigned a learning coach, a current partner or maybe more than one, who would show him the ropes and answer questions big and small during his first few weeks.

In fact, Starbucks is really into education. I grabbed this off their website:

Training & Education
We guide all new partners through an extensive orientation and fundamental training program to provide a solid foundation for career advancement at Starbucks. Some of our educational programs are:
Coffee Education – A course focusing on the Starbucks passion for coffee and understanding our core product.
Learning to Lead – A three level program for baristas to develop leadership skills. The program also includes store operational and effective management practice training.
Business and Communication – The Starbucks Support Center (SSC) offers a variety of classes ranging from basic computer skills to conflict resolution, to management training.

Leadership development? Communication classes? Hello. It's a coffee store.

Ok, so what's the point? Sadly, as I sat there, I realized that what was happening in Starbuck's should be what happens in the church and too often does not occur. Someone sits down with a new person and disciples them, giving them some strong pointers about what to read and how to learn about the place and its mission and their part of accomplishing that mission. I saw a non-threatening approach to including a new person, calling him partner immediately, instead of trainee. (See Larry's blog for more on this topic). I saw natural community operating in customers reaching out to the newbie barista and intentional community in him receiving a learning coach. I saw the ability for growth and a close benchmark in terms of putting on the apron (for the Salvos reading this, how about it? Don't put on your uniform until you're ready to communicate, "I'm ready to serve.")

Now the church didn't invent the concept of discipleship or apprenticeship or whatever you call it, but we sure ought to be doing it better than a coffee bar is. Isn't it interesting how the place people associate with relaxed cool has such a systematic way of ensuring that they continue to be known for just that? Sometimes when the church tries to do laid back, it turns into chaos because we don't want any system in place to make it work.

So how did it come about that the church became a place associated with judgment and an untter lack of "cool" and one people stay away from for fear that they will be rejected or worse yet, ignored while a coffee bar became the place that knows how to bring someone into the fold in a straightforward and sensible way in order to grow its empire and build up the individual? Here's a hint, it has nothing to do with furniture or music selection or their logo or apparel options.

4 comments:

Tim said...

“for the Salvos reading this, how about it? Don't put on your uniform until you're ready to communicate, ‘I'm ready to serve.’”

That may be the best thing you’ve ever written on this blog.

Btw, who are you discipling/mentoring?

Also, anybody else got a fetish for braces? No? Is that just me?

Larry said...

Drew,

This sure helps our conversation from earlier today. You hit the nail on the head. It is never about style, but substance.

I will remember what you said about the uniform next time I go to put it on. It is interesting that the discipleship practice happened with a community of people and that service was part of a larger culture not just that store. I am reminded though that Starbucks started with one store, with one philosophy and one vision. I often get distracted by the big picture. You reminded me of the importance of doing what I can, where I am.

Jocelyn said...

Great post!!

You're right. Discipleship should look a lot more like starbucks'. Too often we say to a new beleiver, "Here's your bible. The rest will come to you."

Maybe we should attend a "Learning to Lead" session?



"One of your first tasks is to remember customers’ names. I’m Bob, this is Pat. We’ll be back to check on you later.”

..That is just too funny.

Jim said...

I know I'm a few days behind, but I went into Starbucks last night here in Suffern and they asked me about "Charlie," a cadet at the school. They said, isn't he singing tonight? Not only did they know his name, they knew what he was involved in. I came away impressed with Starbucks AND Charlie (for putting himself out there too!) Great post.